WARING RECORDS

The New Sound of the Old Soul

Waring Records is a music label built on heritage and driven by innovation. Since our inception, we have honored the timeless sounds that shaped music history while embracing a forward-thinking approach to artist development and industry evolution.

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Waring Records

Throughout the years

1964

Jordan Waring, born into a rich musical legacy, grew up immersed in music as his parents toured Broadway shows nationwide. His father, Fred Waring Jr., a jazz trombonist and musical director for Hair, and his mother, Rachelle Waring, a Grammy-nominated song-writer, exposed him to a world of performance.

1980s

Inspired by his grandfather Fred Waring, a Hollywood Walk of Fame honoree, Jordan began performing in community theater and lounge bands in the 1980s.

1990s

By the mid-1990s, he transitioned to composing classical music, earning international acclaim for his emotionally rich, neo-romantic works. Today, Jordan blends his classical roots with contemporary genres like blues, soul, and jazz, creating accessible, heartfelt music.

"Neo-romantic music at its best..." — American Record Guide

"Waring shows his willingness simply to write beautiful music." — The Harbinger

"Tears of Sarajevo is plaintive, introspective, and a candidate for live performance in concert halls." — The Tampa Tribune

2025

Waring Records officially launches with headquarters in Atlanta, Georgia. Signing the first official artist under our record label and recording several iconic studio albums.

ARTISTS / ARTISTS / ARTISTS / ARTISTS / ARTISTS

Atlanta Blues Syndicate

Heritage Blues, Jazz, Soul

An explosive blues band known for their fiery performances and electrifying energy. From smooth, jazzy riffs to gut-punching rock-infused blues, they captivate audiences with every note, bringing timeless classics and bold originals to life.

ALFREDA!

The Voice, The Band, The Fire

Alfreda! brings her genre-defying voice and electric stage presence to center stage with a bold new album of original soul-drenched material. Backed by a full brass section and a lineup of world-class musicians, she delivers a high-voltage blend of grit, glamour, and groove. With live performances rolling out throughout the year, Alfreda! is set to ignite the stage and redefine modern soul, r&b and blues!