About Us

"The New Sound of the Old Soul"

Waring Records is a music label built on heritage and driven by innovation. Since our inception, we have honored the timeless sounds that shaped music history while embracing a forward-thinking approach to artist development and industry evolution.

Our Story

Jordan Waring, born into a rich musical legacy, grew up immersed in music as his parents toured Broadway shows nationwide. His father, Fred Waring Jr., a jazz trombonist and musical director for Hair, and his mother, Rachelle Waring, a Grammy-nominated song-writer, exposed him to a world of performance.

by the 1980's Inspired by his grandfather Fred Waring, a Hollywood Walk of Fame honoree, Jordan began performing in community theater and lounge bands in the 1980s.

By the mid-1990s, he transitioned to composing classical music, earning international acclaim for his emotionally rich, neo-romantic works. Today, Jordan blends his classical roots with contemporary genres like blues, soul, and jazz, creating accessible, heartfelt music.

in 2025 Waring Records LLC officially launches in Atlanta, Georgia USA.